SKILLS
Software
• Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Lightroom, Bridge, Premiere), Slack, Microsoft Office, Zoom, Google Workspace, and Spark AR.
Design
• Art direction, branding, packaging, layout, typography, concept development, logo, graphic design, web design, creative strategy, visual merchandising, POP displays, deck presentations, managing, supervising, leadership, and creative consulting.
Photography
• DSLR, 35mm film, and retouching.
Project Management
• Asana, Monday.com, Wrike, and Basecamp
EDUCATION
BFA Packaging Design (2011-2013)
Fashion Institute of Technology
AAS Communication Design (2009-2011)
Fashion Institute of Technology
Minor, Art History (2009-2013)
Fashion Institute of Technology
JOBS
DevaCurl, Art Director (2021-Present)
• Lead Creative Team to ensure brand vision is consistent across all markets, mediums and platforms. Collaborate cross-functionally to deliver strategic creative needs with Marketing, Sales, E-Commerce, Education, Salons, Supply Chain, PR, and Events.
• Develop holistic 360 campaigns from concept to execution for new product launches, seasonal campaigns, and ongoing brand support. This includes packaging, print advertising, visual merchandising for use on in-store POS, Amazon, video, PR materials, and web/digital needs (e-commerce, social media, and paid content).
• Lead photoshoot development with support from Marketing & Sales teams, including pre-production planning, model casting, creative strategy, budget management, post-production, retouching, and asset development—while adhering to strict timelines and making sure all needs are captured on set.
• Maintain and adapt Creative budget as projects evolve and priorities demand (working with photographers, retouchers, freelancers, comp houses, and so forth).
• Coach and develop team of multi-platform designers and content creators.
• Manage all Creative Agency relationships.
• Support all Creative needs for customer sell-in meetings.
Freelance, Art Director (2014-2021)
• Personal freelance for art direction, packaging, branding, and creative consulting
• Clients include: Blue Apron, Carr’s Crackers, McVitie’s, Moji Masala, Drema Wellness, and Rush Graphics (by CHLOE.).
Giselle Bellas, Director (2020)
• "Are You Lonesome Tonight" music video for singer-songwriter, Giselle Bellas.
• Directing on set, casting, hiring freelance talent, concept development, art direction, video editing, creating custom filters for Instagram (Spark AR), and promotional videos for TikTok.
GIR, Art Director (2019-2020)
• Worked closely with the Creative Director and CEO on the rebrand of GIR to create a style guide that reflects the new direct-to-consumer-meets-retail approach.
• Lead in adapting all packaging, digital, and photography to fit the new brand look.
• Created graphics for the “Peelers, Mashers, Basting Brushes, Nonstick Tongs, and Spaghetti Spoons” Kickstarter campaign that exceeded 1,039% it’s goal.
• Created graphics for the “Straws” Kickstarter campaign that exceeded 535% it’s goal.
• Developed a more sustainable straw packaging with less plastic and a reusable bag.
• Created a design template to feature all products on Amazon.
Godiva Chocolatier, Package Designer (2016-2019)
• Development, execution, and production of seasonal/core packaging for the North America, Japan, Pac-Rim, China, and Turkey markets on the Global Design Team.
• Worked closely with the Creative Director and Design Manager(s) to adapt packaging to fit the new brand look, developed a company-wide color system for all product flavors, and worked on image management to yield quicker search results.
• Designed packaging sold in the first Godiva Cafe and as a staple in all retail stores.
• Designed packaging for the Wonderful City Dreams campaign that helped retail sell through at 144% due to intake of extra inventory.
• Attended photoshoots and provided retouching feedback on product photography.
• Partnered with outside comp agencies to develop premium packaging for high level meetings, consumer tests, trade shows, and print vendors.
Godiva Chocolatier, Graphic Designer (2014-2016)
• Development, execution, and production of seasonal/core packaging for the North America, Japan, Pac-Rim, China, and Turkey markets on the Global Design Team.
• Worked closely with the Creative Director and Design Managers to adapt older packaging to fit the new brand look, developed a company-wide color system for all product flavors, and worked on image management to yield quicker search results.
• Designed packaging sold in the first Godiva Cafe and as a staple in all retail stores.
• Designed packaging for the Wonderful City Dreams campaign that helped retail sell through at 144% due to intake of extra inventory.
• Attended photoshoots and provided retouching feedback on product photography.
• Partnered with outside comp agencies to develop premium packaging for high level meetings, consumer tests, trade shows, and print vendors.
Freelance Photographer (2016-Present)
• Personal freelance for digital photography post-production, and retouching
• Clients include: Happy Place Hair + Wellness, Habitas, Colossal Media, a nd Radiolab
Bath & Body Works, Package Designer (2013-2014)
• Packaging design for all seasonally driven items in a fast paced and ever changing environment on the Hand Soaps & Sanitizers Team.
• Worked closely with the Senior Designers on the rebrand of the core soap lineup.
• Worked with Elizabeth Sweetheart the “Green Lady of Brooklyn" on custom illustrations for the Spring 2015 Fresh Picked campaign.
• Color correcting all bottle samples, soap formulas, and print materials.
• Interviewed, trained, and supervised freelance talent.