Art Director (Creative Team). Led a team of print, packaging, and digital designers to develop holistic 360 campaigns and ensure brand guidelines.
Worked closely with marketing on campaign photoshoots and led all pre-production planning, strategy, budget, retouching, and post-production asset development.
Naomi - She/Her
Rickens - He/Him
Laticia - She/Her
Curls Without Limits. A campaign celebrating Curl Flexibility and embracing one’s natural texture. Focused on new product innovations and the models’ personal hair journeys. This included pre-pro meetings with talent/crew, art direction on set, as well as retouching final assets and video editing with outside agencies.
Before + After. Models’ hair at the end of their wash cycle (left) and then after washing and applying product (right) for in store POGs at Ulta.
Out with the old (left), in with the new (right). Redesign for the new DevaDryer including and not limited to: packaging, tool, shape, and buttons.
Holiday. Print and digital assets for Black Friday onward. Art Direction included the use of star, ribbons, and ornaments in lieu of a photoshoot.
Paper Plates. Developed a series of paper plates to reinforce categories to the consumer and aid the team in developing more print + digital assets.
Made Without. Paid digital assets combining the use of product and ingredient imagery to support the rebrand launch on social media.