Art Director (Freelance). Developed the branding for fresh ground pre-measured single pack spice blends. Authentic Indian Made Easy.
Assets include and are not limited to the following: logo development and packaging.
Out with the old (left), in with the new (right). Packaging redesign for 12 SKUs of spice blends. The old design was not impactful enough on shelf, lacked hierarchy, and there was no specific brand personality. The redesign is a more elevated look complete with gold foil, updated identity, and beautiful jewel tones to stand out against the competition.
Patterns. Applied 4 distinct patterns to represent each flavor category: chicken, fish, vegetarian, and combo.
