Art Director (Design Team). Worked closely with the Creative Director to develop a brand book for GIR, a start up specializing in silicone based kitchen tools, and to execute all packaging, digital assets, and photography to reflect the new “direct-to-consumer-meets-retail” look.
GIR is, first and foremost, a brand of color. The name “Get It Right” emphasizes the confidence in the products through better design plus the ability to cook happier.
Out with the old (left), in with the new (right). Packaging redesign for GIR best seller: The Ultimate Reusable Straw. The old design uses difficult to open clamshell packaging that cheapens the brand value. The redesign features a more sustainable approach to packaging with less plastic, a reusable bag, and a clearer hierarchy of information.
Kickstarter Campaign #2. Created graphics for the Straws campaign that exceeded 535% it’s goal. Art directing on set with photographer Samantha Keller from Rush Graphics NYC and food stylist to showcase the product in an engaging and fun way across all digital platforms: social media, website, and newsletters.
https://www.kickstarter.com/projects/productofgir/gir-straws
Standard Straw
Coffee Straw
Smoothie Straw
Boba Straw
Cocktail Straw
Traveler Straw
Glow in the Dark Kids Straw - Lights on
Glow in the Dark Kids Straw - Lights off
Amazon. Photographed and designed assets to be featured on the company’s primary and A+ page for straws to be used as a template for all product going forward.
Kickstarter Campaign #1. Created graphics for the Peelers, Mashers, Basting Brushes, Tongs, and Spaghetti Spoons campaign that exceeded 1,039% it’s goal.
https://www.kickstarter.com/projects/productofgir/gir-peelers-mashers-basting
