Package Designer (Global Design Team). Worked closely with the Creative Director, Design Managers, Marketing, Production, and outside vendors on concept development, execution, and production of seasonal and core packaging items for the North America, Japan, Pac-Rim, China, and Turkey markets.
G Cubes Collection. A reimagined take on the brand’s signature individually wrapped truffles. A display of Godiva’s finely tuned history featuring new flavors, colorful packaging, and modernly carved chocolates creating an indulgent experience for a wide range of consumers on the go.
Dark Chocolate Mint
Dark Chocolate Strawberry
Milk Chocolate
Milk Chocolate Hazelnut
White Chocolate Coffee
Dark Chocolate
Milk Chocolate Salted Caramel
Dark Chocolate Vanilla
Art directing on set with in-house photographer, Paul Alves, and food stylists to achieve crisp, sharp, and fresh looking ingredients to be used on pack and in promo materials. Involved heavily with post production to color correct accurately on different types of materials (paperboard vs. foil) as well as approving each dieline per flavor.
G Bars Collection. As an extension to the G Cubes lineup, Godiva’s iconic chocolate bar needed to follow suite. Using the same color system, layout, and imagery to develop a consistent collection throughout and achieve a sense of richness and a much needed update to the brand’s look and feel.
2019 Spring & Easter Collection. A reoccurring seasonal favorite this time inspired by picnics, whimsy, and outdoor foliage. Millennial pink boxes filled to the brim with assorted Belgian chocolates, truffles, and limited edition flavors. This collection will enhance celebrations by providing a fresh twist to gifting.
Extended the spring design to SKUs of different shapes, sizes, and materials. Worked closely with the production team to create a variety of special effects including but not limited to: foil stamping, embossing, gloss varnish, satin or matte finishes, and white underprinting. Went on press to check final printing and to color match proofs.
In-store ad campaign featuring spring gift box
Japanese adaptation featuring spring gift box
Wonderful City Dreams. Worked closely with Creative Director and Design Managers on a collection that helped retail sell through at 144% due to intake of extra inventory. Inspired by the world’s most iconic cities, this collection is an international and experiential culinary journey.
Double decker bus wrap promoting the collection around England
Launch day: influencer promotion on top of the double-decker bus
Dark Chocolate Caramel Yuzu and Cheesecake flavors for the biscuits line extension in Japan (pictured above) which includes a custom tin pattern and cookie sleeve design. Gift box PDP, unique hang tags featuring information on each piece, ribbon selection, and pad transfer design for the tops of each chocolate (see below).
Partnership with actor Yang Yang in China
Chocolixir sleeve design featured in Vogue Japan
Graphic Designer (Creative Team). Worked closely with the Creative Director, Art Director, and Marketing to develop store signage, promotional materials, POP displays, and visual merchandising across all retail, wholesale, and corporate channels for North America
Developed various assets for Godiva’s 90th anniversary summer celebration and adapted Belgian artist Oli-B’s artwork for gift with purchase items, shopping bags, and more.
Store Signage. Worked closely with Visual Merchandising Team to design promo posters, menus, headers, and table signage for seasonal needs.
Holiday Trufflelata punch card
Holiday VIP card - soft touch cardstock with embossed white type and a satin finish
Product Design. Developed a necklace to be wrapped around Mother’s Day gift boxes as well as a continuous line of seasonal mugs.